Video games have been blamed for increased violence and bad language in children and young adults. Considering that statistics show youth will spend 10,000 hours gaming by age 21, that’s a whole lot of influence.
A new market of raising awareness for social issues like female genital mutilation and food scarcity through games is growing. Companies such as Games for Change are facilitating the creation and distribution of social impact games that serve as critical tools in humanitarian and educational efforts. Games for Change is working on “Half the Sky” which is a multimedia campaign that will have games for Facebook and mobile phone platforms, as well as a television component to address the oppression of women around the world. This game will highlight women as not the problem, but the solution.
Are you interested in creating social good games for your organization? If yes, these resources will help you get on your way!
- Join Gameful, an online social network that hosts webinars, meetups, and groups based on your interests like nonprofit games, health games, educational alternate reality, and more.
- Listen to Jane McGonigal’s TED talk explaining how games can make the world a better place.
- Check out some simple games that can help organizations raise resources. Free Rice used a simple format of matching vocabulary with the correct meaning. Each correct answer equaled 10 grains of rice being donated through the World Food Program.
- Learn how organizations are using Facebook to learn about causes while they game.
By Stephanie Grocott
Campaign Consultation, Inc.